Blazer Clothing

Client: Blazer Clothing
Campaign: Life. Styles.
Location: Australia
Agency: The Reactor Agency
Creative platform: Life. Styles. Assorted seasonal campaigns.
Role: Creative Lead

Deliverables: Strategy, brand identity, art direction, design, printed, digital and social collateral, social ads, stills, motion, video, production.

Blazer is a men’s apparel brand that changed owners in 2019 and came to The Reactor team looking for a refresh. With an experienced internal marketing team, they weren’t looking for ongoing agency support, but rather, needed strategic creative direction to inform their future marketing activity.

The Reactor worked with their team to develop a new brand strategy, creative look & feel, content, style guide, tone of voice and ongoing approach to seasonal campaigns. Their team has now taken this strategic and creative direction as a foundation to create new and exciting solutions internally.

Note: Blazer closed down in 2022.

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Two young men on a beach with trees in the background, one wearing an orange sweater and the other in a gray hoodie, standing by a railing. The words 'LIFE. STYLES.' are overlaid on the image.
Street scene with a large advertisement billboard under a bridge, showing two young men in casual clothing with the text "Kick Backs" and the website blazerclothing.com.au. A woman with long hair and a beige jacket walks across the street in the foreground.
Pedestrians walking in a busy shopping street with an electronic billboard advertising fashion brand Blazer in the center. The scenery includes store windows, trees, and modern buildings.
A large outdoor billboard with various fashion images and text promoting clothing styles. The billboard features models in casual wear, and includes text such as 'OFF GRID,' 'PIT STOPS,' 'COLD MORNINGS,' 'GOOD CHATS,' and 'AUTUMN. STYLES.'
Open magazine featuring images of young men in casual outdoor settings, including walking, sitting at a table, and sitting on a bench, with headlines about winter clothing and accessories.
Three promotional posters for Blazer clothing brand, each with a different message and background image. The first poster says 'Casual Fridays' with a man playing ping pong. The second says 'Clock Off' with a beach scene. The third says 'Time Outs' with people sitting at a table outside a building.
Two business cards placed side by side on a white surface; the left card features a black background with the word 'BLAZER' in large white letters, and the right card is white with contact information for Will Austin, Chief Executive Officer, including phone numbers, email, and the slogan 'LIFE. STYLES.'
Multiple copies of a minimalist magazine cover titled 'BLAZER' in black text on white background, arranged in a grid pattern.
Two beige tags hanging from white strings, one with the word 'BLAAZER' printed vertically and the other with product details about chunky cable knit made from merino wool sourced from Western Australia.
A brown paper shopping bag with twisted paper handles, featuring the website 'BLAZERClothing.com.au' at the top and the word 'BLAZER' in large black letters at the bottom.
Three young men sitting on a pier at the beach, smiling and enjoying each other's company.
Three young men standing outdoors near a gray building with glass windows, two facing sideways and one looking directly at the camera.
Young man wearing a yellow sweatshirt sitting on blue metal stairs near a chain-link fence.
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