Lilybod Activewear

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Client: Lilybod
Campaigns: Assorted 2018-2021
Location: Australia
Agency: The Reactor Agency
Role: Associate Creative Lead

Deliverables: Art direction, design, printed, digital and social collateral, social ads, stills, motion, video, production.

From 2018 - 2021, Russell and the team at The Reactor Agency have worked with Australian activewear brand, Lilybod, helping them develop a clean and contemporary aesthetic for their content that also enables the brand to produce high volumes of engagement across their social channels an online store.

Advertising campaign data has drawn valuable insights that have helped Lilybod double sales for all of their campaigns over this period.

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A woman wearing a black sleeveless athletic top and black leggings, standing outdoors against a white wall with her arm extended and leaning on the wall, looking over her shoulder at the camera.
A woman with blonde hair, wearing a white sleeveless top, looking at the camera with a serious expression.
A woman with blonde hair in athletic wear, wearing a black and white jacket and gray shorts, descending outdoor concrete stairs against a clear blue sky.
A young woman in athletic wear, sitting on the ground against a white wall in sunlight, with her right arm raised above her head and her mouth slightly open.
A woman in athletic wear holding a badminton racket with a ladder in the background against a plain white wall.
A woman with blonde hair standing on a tennis court, wearing a white sleeveless top and gray athletic pants, with a blue sky and some clouds in the background.
A black-and-white photo of a woman standing outdoors with a bright background. She is wearing a sports bra with light-colored straps and high-waisted leggings with horizontal stripe detailing. Her hair is styled in a messy updo, and she is looking to the side.
A woman in athletic wear stands outdoors next to a concrete wall and chain-link fence, with sunlight casting a shadow of her on the wall.
A woman with blonde, wavy hair, wearing a striped sleeveless top and leggings, sitting outdoors with a white wall behind her, touched by sunlight.
A young woman with blonde hair, wearing a white sleeveless top and navy workout leggings, shielding her eyes with her right hand while standing outdoors in bright sunlight.
A woman wearing a light blue sports bra and matching high-waisted leggings standing on a blue tennis court.
A young woman in black athletic wear standing outdoors against a bright blue sky with minimal clouds.
Close-up of a woman in black and white athletic wear, including a sports bra and leggings, with a focus on her toned abdominal muscles.
A young woman with blonde hair sitting on concrete stairs with her eyes closed, wearing a white and black athletic shirt and black shorts.
A woman in blue athletic wear standing on a platform near water, facing away as a large splash of water hits against the platform during daytime.
Woman in athletic wear sitting on sandy rock formation during daytime, shielding eyes from sun.
Woman relaxing outdoors in pink sportswear, leaning against a white wooden wall with cliffs and water in the background.
Woman in black activewear sitting on rocks in a desert landscape with large rock formations.
A woman lying on a rocky surface, laughing with her arms extended above her head, wearing a blue patterned athletic outfit.
A woman in blue workout clothes climbing outdoor stairs, holding a water bottle, against a bright blue sky.
A young woman with long blonde hair, wearing a white t-shirt, pink leggings, and white sneakers, sitting on a concrete surface outdoors, leaning against a textured wall near stairs.
A woman in a navy sports bra and matching high-waisted leggings leaning against a yellow wall by the ocean, with a signboard on the wall, under a clear blue sky.
Woman in a blue swimsuit drinking water from a clear bottle at the beach with ocean and a blue sky in the background.
A woman with long blonde hair wearing white sunglasses and black athletic clothing, sitting on stone stairs outdoors.
Side view of a woman in black athletic wear standing on a dock next to water, holding a surfboard.
A black-and-white photo of a young woman with long, wavy hair, looking down at the camera. She is standing between two palm trees, wearing a sleeveless top and an unzipped jacket. The sky is cloudy in the background.
A woman in athletic wear, sitting on the floor with one hand on the ground and the other bent, looking thoughtfully to the side against a plain white background.
Woman wearing a black sports top lifting it to reveal her midriff against a gray background.
A woman standing with her hand on her hip, wearing black leggings, a white crop top, and white sneakers. She is in a studio with a plain white background and gray ceiling.
Young woman with wet hair wearing a white and black sports bra, posing with her hand behind her head against a plain background.
Woman wearing a purple camouflage sports bra and matching leggings, looking down with her hand on her waistband.
Young woman wearing a matching navy blue and black leopard print sports bra and shorts, standing against a plain white background.
Young woman in navy athletic wear sitting on the floor and smiling
Woman in blue and white animal print activewear sitting on the floor, stretching, with white sneakers, against a plain light background.
A woman with long, dark hair wearing a black sports bra and high-waisted black workout leggings, standing with her hand on her hip and looking downward. Close-up shot with a plain white background.
A woman wearing a matching leopard print sports bra and leggings, posing with her hands behind her back against a white background.
A young woman sitting on a concrete surface near a fence at an outdoor tennis court, wearing a black athletic outfit with a blue visor and white sneakers.
A woman in workout clothes, wearing a black sports bra, black leggings, and white sneakers, is sitting on stadium steps while adjusting her sunglasses.
Woman wearing sunglasses and a white sports top, standing against a wall in sunlight, with her hands on her head.
Two women dressed in athletic wear, standing close together.
A woman in black athletic wear with white sneakers standing in a pose with arms raised and one hand touching her head against a plain gray background.
A woman with dark hair wearing a black sports bra and black leggings, posing against a plain light gray background.
A woman lying down on a white surface, wearing a dark green athletic crop top and matching leggings, with a relaxed expression.
Two women in athletic wear posing against a plain light gray background, one standing with her arm on the other's shoulder, the other seated on a white block.
A woman in black athletic wear bending forward in a studio with a plain light gray background.
A woman in athletic wear adjusting her hair against a plain gray background.
A woman with long dark hair, wearing a navy sports bra, matching leopard print shorts, and white sneakers, posing on one knee.
A woman in athletic wear, a blue sports bra and matching leggings, with a white jacket partially off her shoulders, stands against a dark brick wall, with one hand on her hip and the other behind her head.
A young woman in black athletic wear and white sneakers sitting on a worn concrete stairwell with a yellow handrail on the right side.
Young woman wearing athletic clothing, sitting on a windowsill in a parking garage, with her left leg bent and her right arm resting on her knee, looking at the camera.
A young woman with wavy brown hair wearing a red baseball cap, white cropped t-shirt, black leggings, and a wristwatch, leaning against a white wall in an indoor setting.
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