Assorted Lifestyle Art Direction

Client: Holden & Officeworks
Location: Australia/New Zealand
Agency: AJF Partnership
Role: Art Director / Designer

Assorted lifestyle campaigns for Holden and Officeworks. These still assets were used across a combination of assorted ATL and TTL campaigns between 2015-2017.

A woman with curly dark hair sitting in the passenger seat of a car, smiling and looking outside. The scene is outdoors, with a view of a beach or coastline in the background.

Woman in athletic gear listening to music on a mobile phone at the beach with the ocean in the background, partially obscured by a red vehicle.

A woman smiling and looking back at the camera near a parked green hatchback car by the coast.

A man in athletic clothing sits on the edge of a car's trunk, tying his shoelace, at the beach.

A man smiling and wearing a light blue shirt standing near a woman in an orange top, with a white SUV parked near the coast, ocean in the background, under a partly cloudy sky.

A man relaxing in the bed of a red pickup truck parked near the coast, with ocean and sky in the background.

A man giving a piggyback ride to a woman near the beach, seen through the window of a parked car with the ocean in the background.

A woman standing outside near the beach, smiling and looking at the camera, as seen through the open door of a parked car. The ocean and a sandy beach are in the background.

A man and woman leaning on a car hood outdoors, looking at a smartphone together, with hills and a cloudy sky in the background.

A man and a young girl holding hands and smiling as they walk away from a white car parked in front of a modern house, with a woman in the foreground reaching out toward them.

A man in a plaid shirt leaning on the open door of a red SUV, smiling, with a background of green trees and a partly cloudy sky.

A red hatchback car parked in a park with green trees and a woman stretching nearby, city skyscrapers in the background, and sunlight shining through the trees.

A silver sedan parked on a city street with brick buildings, including a building numbered 163, in the background. Several pedestrians are walking past, mostly in dark clothing.

A gray compact SUV parked on the side of a city street next to a brick building with the number 28. Two people, a woman and a man, are walking on the sidewalk near the car, with the woman pointing at something.

A silver sports sedan parked on a large concrete surface, with a woman standing nearby in an urban setting.

A silver pickup truck parked on a gravel area with two people— a man and a woman— with bicycles, standing near wooden posts and overlooking a scenic landscape of rolling hills and a sunset sky.

People having a meal outside at a long table in a driveway, with a car parked nearby and a house with a garden in the background.

A man driving a car with a woman sitting beside him. The woman is holding a smartphone showing a screen with a black and white icon. The car's interior features a modern dashboard with a touchscreen display, and they are on a city street with buildings and trees visible outside the front windshield.

Two professionals, a man and a woman, are sitting at a table during a meeting with a third person whose back is facing the camera. The man has black hair, is smiling, and is wearing a black blazer and a white shirt. The woman has blonde hair, is smiling, and is wearing a dark blouse with a blue and green leopard print pattern. The setting appears to be an office conference room with laptops and documents on the table, and another person working on a laptop in the background.

A woman with blonde hair and a black blazer sitting at a white desk, smiling, with a notebook, pen, open laptop, and pen holder on the desk.

Overhead view of a wooden desk with various office and art supplies, two women working, one with a laptop and the other with a notepad and coffee.

A man assisting a woman in a wheelchair during a work meeting in an office. The woman is seated at a desk with a laptop, mouse, and notebooks. The man is leaning over, smiling and pointing at the laptop screen. There is a coffee cup on the desk and a plant nearby. In the background, a woman is working at a standing desk with a computer.

Three colleagues having a discussion in a modern office with large windows, plants, and contemporary furniture.

A man named John wearing a light blue shirt, with a red lanyard and a name tag, shaking hands with a woman in a floral blazer at an office reception desk.

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